Hyderabad: More than 20,000 runners are expected to hit Hyderabad’s Necklace Road on September 27 for the third edition of the Pink Power Run, which this year will feature an AIMS-certified 21.097-km half marathon, a ₹75 lakh prize pool and a unique initiative that will convert runners’ collective distance into free breast-cancer screenings and mammograms for underprivileged patients.
Organised by the Sudha Reddy Foundation and MEIL Foundation, the international half-marathon and community fitness initiative will be held at People’s Plaza, Necklace Road. More than 100 winners across the event’s categories will receive prizes.
The event was announced at a press conference attended by Sudha Reddy, Founder of the Sudha Reddy Foundation and Director, MEIL; Opal Suchata Chuangsri, Miss World 2025; and Dr Pragnya Chigurupati, a breast oncosurgeon with 10 years of experience.
From running to real-world health impact
For its third edition, the Pink Power Run is positioning itself as more than a conventional marathon. The organisers said the initiative aims to connect fitness with preventive healthcare and breast-cancer awareness, while encouraging people to make regular health checks and active living part of their everyday lives.
Sudha Reddy said the initiative was built around the idea that “Health is Wealth”, arguing that healthier communities are essential to building a stronger and more vibrant economy.
She said the initiative’s central purpose was to promote overall health while driving greater awareness about breast cancer. With the event expanding in its third edition, the organisers hope to bring together a wider cross-section of society and turn health awareness into action.
The biggest sporting upgrade this year is the introduction of an official 21.097-km half marathon certified by the Association of International Marathons and Distance Races (AIMS). Participants can also compete in 10-km, 5-km and 3-km races.
The organisers expect the upgraded race format and ₹75 lakh prize purse to draw professional distance runners, leading athletes and international participants.
‘Miles for Mammograms’: When kilometres become screenings
One of the event’s most distinctive social-impact initiatives is ‘Miles for Mammograms’, launched by the Sudha Reddy Foundation in partnership with AIG Hospitals.
Under the programme, participants’ collective running distance will be converted into medical support for people who cannot afford diagnostic care.
For every 100 km collectively completed by participants, the Sudha Reddy Foundation will sponsor one free breast-cancer screening and one free mammogram test.
The initiative effectively gives every kilometre run a second purpose—beyond personal fitness, it contributes towards breast-cancer detection for underprivileged patients.
Dr Pragnya Chigurupati underlined the importance of the campaign, pointing to the need for stronger breast-cancer awareness and early detection, particularly in rural and semi-urban areas where access to screening facilities can be limited.
She also stressed the importance of proactive prevention and regular health check-ups in addressing the wider health factors associated with breast cancer.
Miss World 2025 joins the campaign
Opal Suchata Chuangsri, Miss World 2025, also backed the initiative, describing breast-cancer awareness as an important cause that requires strong public-facing campaigns such as the Pink Power Run.
She said participation in the marathon could help create a lasting culture of health awareness not only among runners but also among the wider community.
The organisers expect corporates, schools, families, running clubs, fitness enthusiasts and professional athletes to participate, turning the event into a common platform for fitness and health awareness.
Support extended beyond the marathon
The Foundation also announced financial assistance for Ramabai Ranveer, a mother working to secure her daughters’ future. The support will cover her daughters’ education and provide additional financial assistance to the family.
The organisers said this was intended to extend the initiative’s social impact beyond the race itself.
Meanwhile, the official Pink Power Run 3.0 jersey and medal were unveiled. The jersey has been designed as contemporary activewear, while the medal is intended as a keepsake marking collective participation in the event.
For people who cannot travel to Hyderabad, the organisers have also introduced a global Virtual Run, allowing participants from anywhere in the world to take part remotely without a registration fee.
The event is supported by corporate partners including HPCL, BPCL, IOCL, AIG and Decathlon, among others.
Registrations are open through iFinish and District.
With four race categories, an AIMS-certified half marathon, a ₹75 lakh prize purse, a global virtual option and the ‘Miles for Mammograms’ programme, the organisers expect Pink Power Run 3.0 to be the largest edition of the event so far.
