Kolkata: The Prabha Khaitan Foundation has announced a collaboration with Ricky Kej, a three-time Grammy Award-winning musician, who has created 12 pieces of music for the Foundation to use as its “Music of the Month.”
The association between the Foundation and Kej began with the creation of a signature caller tune, which was followed by their joint initiative for the ReWearEarth campaign. With this latest collaboration, the association has reached a new level as Kej’s magical compositions, based on nature, the environment, the world, its people, and spiritual consciousness, will be incorporated across all the Foundation’s events, social media platforms, and communications both in India and overseas.
The Prabha Khaitan Foundation has been using classical music pieces, such as Indian ragas like Bagheshri and Brindabani Sarang, as background music for its video invites. The incorporation of Kej’s brilliant musical pieces will bring a welcome change and add an edge to the Foundation’s social media activities and video invites created for literary and cultural events in India and abroad. Kej’s music celebrates nature and environmental consciousness and raises awareness about climate change and the urgent need for sustainability measures in every aspect of our lives.
The 12 pieces of music curated by Kej are a kaleidoscope of musical genres. They include compositions inspired by the River Ganga, River Cauvery, the mighty Himalayas, Mother Earth, Mahatma Gandhi, the official Land Anthem of the United Nations Convention to Combat Desertification, spirituality, and the golden philosophy of co-existence- ‘VasudhaivaKutumbakam’ which means ‘The World is One Family’. All of Kej’s compositions are a celebration of nature, our planet, pure unadulterated love in a land that is untouched by time, and our uniqueness, diversity, and differences.
Kej said he is “very proud of this latest collaboration with Prabha Khaitan Foundation. It is always an honor to associate with such a great organization which has culture, art, artists and India at its core. All communications and video invites of the Prabha Khaitan Foundation are innovative, and I love receiving them. So it is great to have my music associated with it for the next year.”
Manisha Jain, Branding & Communication Chief of Prabha Khaitan Foundation, said, “Ricky Kej’s music is like a breath of fresh air, which is sure to add an edge to our social media activities and video invites created for literary and cultural events in India and abroad. It will help us weave the spirit of universal environmental consciousness in all our endeavors.” The collaboration between the Prabha Khaitan Foundation and Ricky Kej promises to be a musical journey that will inspire and delight audiences across the globe.