India’s first game show during lockdown to generate funds for COVID-19 relief

Kolkata: It sounds interesting – a game show with celeb couples for the benefit of Corona victims. Each episode features celebrity couples competing against each other in a series of fun, innovative games hosted by the witty Gunjan Utreja.

The show – Chalk & Cheese, is conceptualised and produced by Gunjan and season 1 will feature celebrities like Aparshakti Khurana and his wife; stand up comic Amit Tandon with his wife and singer Neeti Mohan and her husband, to name a few. The format has been conceived to lure audiences as well as advertisers to generate relief during this pandemic. In fact, celebrities have been in their own way contributing to the cause either through awareness campaigns, videos and other activities. But a game show in this regard is indeed innovative.

Gunjan’s chat show ‘Bubble Baat’ on ZEE5 has won him the award for the most innovative chat show of the year. The anchor has also hosted Radio Mirchi Awards, ZEE Cine Awards, Indian Telly Awards, ‘THE VOICE’ India.

He says about his new show, “As a content creator I have always focused on creating engaging and entertaining shows. Once the news of lockdown was announced I thought of various ways to contribute to the society and entertain the audience. That’s where the idea of ‘Chalk and Cheese with Gunjan Utreja’ originated. The biggest challenge was to create a format which hasn’t been done and under these restrictions and how to shoot it. Once I cracked the format my team was able to help me in technology to shoot the same within the guidelines under lockdown. We tied up with ‘Jus Like That’ patisserie to raise funds for COVID-19 relief”. The funds collected will be used for various purposes to help the needy during the lockdown.

Gunjan is currently hosting ‘Bollywood Superstars’ on his quirky talk show ‘Not Just Supper Stars’ on ZEE5. Now all eyes on new show ‘Chalk & Cheese… ‘